Rehla Design
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World Women Tourism

Brand Strategy, Web Design
2020. THE YEAR OF THE PANDEMIC.

2020. THE YEAR OF THE PANDEMIC.

COVID-19 has upended industries globally. The effects have been especially devastating for leisure, tourism and travel sectors, and have rendered millions unemployed. The impact has been severe, particularly for women that some have termed it a shecession.

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World Women Tourism was founded by a team of international tourism experts and academics. Ranging from Brisbane to Delhi, Singapore to Ottawa, we worked closely with the team across timezones to bring the platform to fruition.

World Women Tourism was founded by a team of international tourism experts and academics. Ranging from Brisbane to Delhi, Singapore to Ottawa, we worked closely with the team across timezones to bring the platform to fruition.

We surveyed the landscape to understand the industry, allowing us to ensure WWT is uniquely positioned. The team expressed that the brand should not appear clichéd, typical of brands promoting gender-related causes.

We surveyed the landscape to understand the industry, allowing us to ensure WWT is uniquely positioned. The team expressed that the brand should not appear clichéd, typical of brands promoting gender-related causes.

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The brand identity chosen by the client was built on the idea of bridging connections across borders. A warm set of pastel colours were selected, signifying optimism and diversity.

The brand identity chosen by the client was built on the idea of bridging connections across borders. A warm set of pastel colours were selected, signifying optimism and diversity.

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We brought the brand principles to life through abstract directional patterns that will be used across physical and digital assets.

We brought the brand principles to life through abstract directional patterns that will be used across physical and digital assets.

WWT_Website.jpg
WWT_Website.jpg
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To drive meaningful change, WWT partners with a range of entities to build the field and create lasting impact over the coming years. Pandemic or not, there is much to be done to help women professionals build strong networks and capitalise on oppor

To drive meaningful change, WWT partners with a range of entities to build the field and create lasting impact over the coming years. Pandemic or not, there is much to be done to help women professionals build strong networks and capitalise on opportunities.

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