Since 2022, Rehla Design has been working closely with the passionate team at Ideal’s Souq to revamp their branding, collaterals, website and new packaging design line-up. Based in Singapore, Ideal’s Souq aims to provide customers with quality Middle Eastern products. The wordmark logo is a play on the name of the company’s founder, Aidil, written both in English and Arabic.
Our approach was to adopt a friendly, cheerful outlook for the brand and position it to be an ideal choice for people from all walks of life. We did away with any clichéd oriental tropes, and instead selected a warm pastel colour palette, bold fonts and perky illustrations. The photography and styling was carefully staged to suit the brand’s fresh character.
Product photography courtesy of CommerceCrave.
