Strategic rebrand of Al Barakah Dates™ to reveal vibrant packaging designs to boost sales and customer satisfaction.
Al Barakah Dates™ has a rich heritage and is primed for success. When translated from Arabic, the word Barakah encompasses meanings like growth and blessings. Our challenge was to create a brand that lives up to its name.
We chose the date palm as our brand symbol and drew inspiration from its resilience and bountiful produce. We took the rich, deep colours of dates and palm leaves, extracted shapes from the unique bark texture to craft a single, recognisable symbol for Arabian dates — a palm tree nestled in a diamond.
By strategically mapping Al Barakah Dates’ history to its envisioned future, we created a brand poised for growth.
We used a vibrant mix of colours for packaging materials to make sure the products stand out on display.
We’ve been working with the Al Barakah Dates™ team to develop a range of date ingredients suited for retail and ecommerce. Part of our scope included developing an awareness campaign to educate people about the benefits of dates and how it serves as an excellent substitute to sugar or conventional honey.
We injected the brand with fun, to make it appealing to the everyday customer. Examples include the Date Bake Box, a gifting box with all the date ingredients in one handy and colourful container.
We’ve also worked on all of the Al Barakah Dates’ bulk packaging range. With each print run averaging at least 100,000 pieces, well-designed cartons have proven to be attractive marketing materials for the brand across every step of the value chain.
We’ve worked hand-in-hand with Tech Strongbox, a web development agency, to bring their corporate website to life. Events and press coverage are often highlighted, as Al Barakah Dates™ actively participates at international food fairs — and gives back to the community.
We handle all of their social media posts and announcements, ensuring the tone of voice for B2B and B2C audiences is well aligned.
As Al Barakah Dates launches new, innovative product lines, we work closely with the team to solidify the design language.
"What makes it truly pleasurable working with the Rehla team is their strong work ethic and dedication. They've transformed our brand since 2015 and we look forward to continuing our brand journey together."
Yousuf Saleem, Managing Director, Al Barakah Dates™