Rehla Design collaborated with Graphite Studio to develop themed wayfinding and environmental graphic design for Prudential Singapore. Located at Labrador Tower, the four office floors cater to staff from Prudential Assurance Company Singapore and Prudential Services Singapore, spanning over 150,000 square feet in total.
Each floor features a unique nature-based theme, brought to life through custom glass decals and branded supergraphics. Underlying navigational cues are embedded throughout the space, as inspired by Prudential's core principle, "Our customer is our compass."
Our goal was to promote connectivity vis-a-vis axonometric maps and striking supergraphics that span the double-stacked stair core. Additionally, timber directional and identification signs were programmed across the floors, blending in harmoniously, while adding subtle touches of Prudential’s key brand colour with red-painted returns.
Ambient Photography Copyright of Graphite Studio and Photographer Owen Raggett.
