Rehla Design was commissioned to develop exhibition graphics and publication design materials for the Singapore Good Design (SG Mark) 2019 winner’s showcase, organised by the Design Business Chamber Singapore. This annual showcase celebrates excellence in design across multiple disciplines, and our role was to create a cohesive visual system that would highlight the award‑winning projects while ensuring clarity and accessibility for visitors.
The exhibition graphics were designed to demarcate entries according to four distinct categories: Smart Design, Social, Life, and Industry. Floor graphics played a central role in guiding visitors through the space, visually segmenting the showcase into these categories while maintaining a unified aesthetic. This approach allowed audiences to easily navigate the exhibition and engage with the diverse range of projects on display. Printing and installation were expertly executed by PYPR, ensuring that the final outcome matched the precision and quality of the design intent.
The exhibition debuted at the National Design Centre in Singapore in April 2019, serving as the flagship venue for the showcase. Following its successful launch, the exhibition was transformed into a travelling showcase, extending its reach to a wider audience. Over the subsequent months, it was presented at four prominent venues: Gardens by the Bay, Changi Airport Terminal 3, Funan Mall, and JTC Fusionopolis. Each location offered a unique context, yet the consistent application of the design system ensured that the SG Mark identity remained strong and recognisable across all settings.
By combining thoughtful design with practical wayfinding, Rehla Design contributed to an exhibition that not only celebrated Singapore’s design excellence but also engaged the public in a meaningful and accessible way. The showcase reinforced the importance of design in everyday life and highlighted the role of SG Mark in promoting innovation and creativity across industries.
