Approach

An outline of the processes and methodology we implement at Rehla Design to curate integrity-driven brands.

 

Rehla Design is a strategic design consultancy.

We craft brands, spaces and experiences that are purposeful and integrity-driven.

At Rehla Design, our focus is on the human experience and how people respond to communication stimuli, whether printed, visual, auditory, or tactile. Adopting a multidisciplinary approach is essential for successful outcomes, especially in today’s rapidly evolving landscape.

Adopting a multidisciplinary approach is crucial for success, especially in today’s evolving landscape. We tap into expertise ranging from wayfinding, user experience, graphic design, product design and communication design — to create experiences worth remembering.

We work with clients internationally to develop signage and brands for destinations and facilities. Our work encompasses workplaces, hospitality, residential, commercial and arts & cultural sectors.

Our services include:

  • Visual Identity Design

  • Brand Strategy & Collateral

  • Environmental Graphics

  • Wayfinding Strategies

  • Signage Design

  • Mapping and Illustration

  • Design Guidelines/ Standards

  • Interpretive Signage

  • Exhibition Graphics

Our wayfinding design approach is split into four highly iterative stages:

Design Thinking Design Process

expertise

Meaningful Innovation

Successful brands hold meaning for its users. We strive to build systems that communicate purpose and coherence, so your brand leaves an indelible mark.

Trend Research & Analysis

Trend Research & Analysis

We collaborate with your team and reach out to your customers to unpack trends and unravel insights pertinent to your organisation/industry/region.

Ideation & Visioning

Ideation & Visioning

We facilitate workshops and visioning sessions to generate and map out new ideas in a systematic way, to co-create new futures for your brand.

Opportunity Assessment

Opportunity Assessment

We critically chart and analyse industry-specific white spaces, to give you an understanding of opportunities for innovation and growth.

 
Value Proposition Design

Value Proposition Design

We work closely with you to craft a compelling brand story for offerings that accurately address your clients’ needs.

Brand Strategy

Brand Strategy

Our team helps you develop a cohesive road-map of initiatives for your organisation to credibly deliver on your brand promise.

 
 

Experiential Design

We believe the true value of design is based on how users experience it. With this as our guide, Rehla builds brands that are integrated, creative and impactful.

Visual Identity Design

Visual Identity Design

We design striking visual identity systems reflective of your brand’s values — so what you see on the outside is a true reflection of your brand’s inner core.

Communication Design

Communication Design

We iterate your brand’s key messaging into a variety of print materials including brochures, posters and marketing materials to equip you with tools you need.

Infographic Design

Infographic Design

By transforming mounds of information into key data, we enable your audiences to develop a visual understanding of your most important messages.

 
Packaging Design

Packaging Design

By focusing on brand cohesiveness, we curate packaging design materials that balance function with aesthetics, to stand-out in the marketplace.

Brand Activation

Brand Activation

Through powerful graphics and messaging, we shape experiences that emotionally resonate with your employees and customers alike.