1
2
3
4
5
6
7
8
9
Metallika Furniture is an Indian metal furniture brand offering practical, durable and contemporary furniture solutions designed for everyday living. Built around the idea of life, work and play, the brand focuses on creating functional furniture that combines strength, versatility and lasting appeal.
Rehla Design collaborated with Metallika Furniture's product and marketing teams to refresh its brand identity, introducing a youthful and contemporary visual language that reflects the company's evolving personality. The objective was to establish a cohesive identity that communicates the durability of metal furniture while creating an approachable and memorable brand experience.
The refreshed visual identity embraces bold typography, vibrant colours and playful graphic elements to establish a distinctive presence across corporate and marketing applications. A dynamic primary colour palette of red, mint green and yellow introduces energy and optimism, complemented by a versatile secondary palette that provides flexibility across different communications.
Custom iconography was developed to highlight key product attributes, including durability, ease of maintenance and resistance to everyday wear. These simplified visual elements communicate functional benefits clearly while reinforcing the brand's friendly and contemporary character.
The identity extends across a comprehensive range of brand applications, including corporate brochures, product catalogues, promotional flyers, exhibition banners and digital platforms. Structured layouts, engaging product photography and clear information hierarchies ensure that Metallika's diverse furniture collections are presented consistently and professionally.
A comprehensive brand guidelines system was also developed to establish consistency in logo usage, typography, colour application and visual communication. This provides a flexible framework for maintaining a recognisable identity across future marketing materials and brand touchpoints.
The resulting visual system balances practicality with personality, reflecting the reliability of metal furniture through a fresh and engaging design approach. By bringing together vibrant graphics, thoughtful typography and consistent brand applications, Metallika Furniture establishes a confident identity that resonates with modern consumers while celebrating furniture designed for life, work and play.