Dr. Nur Farhan Alami, a distinguished Geriatrician in Singapore, approached Rehla Design in early 2024 to shape the visual identity of her new practice, Alami Clinic. Conceived as a neighborhood sanctuary, the clinic is dedicated to delivering exceptional, personalised medical and holistic care to the community.
From the outset, we partnered closely with Dr. Alami and her core team to define the brand story and build a complete identity system. Within just two months, we developed the clinic’s logo, collateral, website, and signage scheme. The identity was met with widespread appreciation, with the logo resonating deeply—its design symbolising care and warmth through the interplay of caring hands and a bird silhouette, forming a heart in the negative space.
As the clinic flourished, the team transitioned to a larger, more central location. Once again, Rehla Design was entrusted to extend the brand experience, creating signage, branded graphics, and feature artwork that celebrated caregiving, and subtly promotes the use of walking aids amongst the elderly.
Our design approach ensured continuity while evolving the brand into an environment that invites elder patients to feel at ease, linger, and connect.
"To say that Rehla Design is a design company is an understatement. We are a new business and did not have a clear idea of how our brand would look like. The team at Rehla design envisioned and brought our brand to life. We get compliments about our branding regularly. Our patients and their families love it!"
Dr. Nur Farhan Alami, Geriatric Specialist
