Alami Clinic is a Singapore-based geriatric practice founded by Dr Nur Farhan Alami, dedicated to providing personalised medical and holistic care for the elderly. Envisioned as a welcoming neighbourhood sanctuary, the clinic places compassion, comfort and community at the heart of its patient experience.
In early 2024, Rehla Design collaborated closely with Dr Alami and her team to establish a distinctive brand identity that reflects the clinic's philosophy of care. Within two months, the studio developed a comprehensive visual identity spanning logo design, corporate collateral, website design and signage.
At the heart of the identity is a thoughtfully crafted logo symbolising warmth, compassion and connection. The design brings together caring hands and a bird silhouette, with a heart emerging through the negative space.
This meaningful visual expression establishes a recognisable identity that communicates reassurance and approachability, creating a sense of familiarity for patients and their families.
As Alami Clinic expanded into a larger, more central location, Rehla Design was engaged to translate the established identity into its new environment.
The scope included signage, environmental graphics and feature artwork designed to create a cohesive and welcoming atmosphere. Thoughtful visual storytelling celebrates caregiving while subtly encouraging the use of walking aids among elderly patients, supporting dignity and independence.
The design approach prioritised continuity, ensuring the clinic's identity remained consistent while adapting naturally to its expanded space.
The resulting brand experience brings together visual identity, digital communication and environmental graphics to create an approachable healthcare setting where elderly patients feel comfortable, valued and connected. Through considered design and meaningful visual details, Alami Clinic's identity reflects its commitment to compassionate, community-centred healthcare.
"The team at Rehla Design envisioned and brought our brand to life. We get compliments about our branding regularly. Our patients and their families love it!"
Dr Nur Farhan Alami, Geriatric Specialist
