Rehla Design


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Designing for a Cause

The Center for Open Hiring™ at Greyston launched in July 2018, enables corporations to develop strategies to drive inclusive hiring and address racial inequality. The mission at The Center is run by pioneering social enterprise Greyston, located in Yonkers, New York. Greyston is an award-winning bakery operating since 1982, built on the premise of hiring bakers without interviews, resumes, background-checks or applications. 

Over the past year, we worked closely with the team to explain how Open Hiring™ works. have been tasked to create easy-to-grasp communication design materials—including framework diagrams, leaflets, iconography and infographics. We worked across time zones effectively by sticking closely to their brand guidelines while experimenting with easy-to-grasp graphic styles.

We are truly proud to work with socially-conscious enterprises like Greyston as they generate positive impact in the communities and societies they operate in.

In a moving TED Talk, CEO Mike Brady (with support from Dion Drew) poses the question of how business can spearhead change to tackle social problems plaguing communities across the globe.